Participating in a trade show is a great way to introduce your company and your products. It’s also the place where you come face-to-face with your competition, and therefore, very important that you set yourself apart, starting with your invitation. Below are 5 tips on how a unique, dimensional trade show invitation is the start of your trade show success.
1. Engage your audience – An invitation that is well-designed, unique, and interactive will increase attendance because you have engaged your audience from the very beginning.
2. Spark a conversation –The right invitation can create buzz prior to the show. People will start talking about you, your company and your booth. Use the power of word-of-mouth to attract attendees.
3. Create a positive first impression – Often times, the invitation is an introduction and the first impression of your business. Make it count.
4. Drive attendance – Your message on an eye-catching invitation will attract your ideal customers and motivate them to visit your booth.
5. Create lasting brand awareness – Why go to the time and expense of creating a throw-away invitation? When designed for maximum interactivity, your invitation will serve as a marketing piece that gives your company exposure and brand awareness long after the show has ended.
Captivate your audience and maximize the results of your direct mail campaign with a creative, dimensional direct mail piece like this.
- Lead Generation
- New Product Launches
Clients and prospects will interact with a dimensional direct mail piece for months or even years after they receive it! This Ship in a Bottle direct mailer folds completely flat for mailing and mails at standard postage rates.
For more creative direct mail ideas, visit www.3dpapergraphics.com
Pink Ribbon Greeting Cards
The National Breast Cancer Foundation’s mission is to save lives through early detection and to provide mammograms for those in need. Their mission includes increasing awareness through education, providing diagnostic breast care services, and nurturing support services.
To kick off the campaign, 3D Paper Greetings has added three new “Pink Ribbon” designs to their unique collection of three-dimensional holiday greeting cards, to raise funds for the National Breast Cancer Foundation.
For every business or consumer who purchases a Pink Ribbon greeting card, 3D Paper Greetings will donate a portion of the proceeds to the National Breast Cancer Foundation.
3D Paper Greetings is proud to contribute, with the support of its valued customers, to the efforts of the National Breast Cancer Foundation and the ongoing effort to find a cure for breast cancer.
For further information about The National Breast Cancer Foundation, please visit their website at www.nationalbreastcancer.org
To order your Pink Ribbon products, visit us at www.3dpapergreetings.com
Dubuque Bank and Trust – Customer Success Story
We love to hear success stories from our clients about how one of our patented dimensional products achieved exactly what they are intended to do. A perfect example that we would like to share is the success story of Dubuque Bank & Trust and their 2009 Holiday Event Invitation.
2010 marked the 75th year of business for Dubuque Bank & Trust. To celebrate this important milestone, they wanted to kick-off the celebration with a unique event invitation for their annual holiday cocktail party.
3D Paper Greetings’ patented 3D tree snow globe greeting card was an elegant choice to commemorate DB&T’s success. The dimensional event invitation, combined with a stylish pocket greeting card designed by DB&T’s creative team, doubled as a keepsake that would be saved and displayed long after the holiday event.
Dubuque Bank & Trust was so pleased with the event invitation, and the rave reviews received from attendees, that they decided to submit the design to the American Advertising Federation of Dubuque for consideration for the 2009 Addy Award. Up against stiff competition, DB&T was thrilled to be awarded the “Silver Addy Award” under the category of Special Event Material.
Located in Dubuque, Iowa, this community bank opened doors in July of 1935 with just under 20 employees and has grown to one of the largest banking institutions in Iowa today. DB&T prides themselves on their strong bond between the community, customers, employees and investors, and is proud of the success they have achieved in their 75 years in business. For further information on Dubuque Bank & Trust, please visit their website at http://www.dubuquebank.com
3D Paper Graphics designs creative direct marketing materials for B-to-B and B-to-C advertising, and also offers a wide selection of personalized dimensional holiday greeting cards. For further information about unique holiday greeting cards, please visit 3D Paper Greetings’ website at http://www.3dpapergreetings.com. For further information about unique dimensional marketing material, please visit 3D Paper Graphics’ website at http://www.3dpapergraphics.com.
Case Study Written By: Sue Darmon
Trevecca Nazarene University was looking for a unique giveaway for their alumni luncheon.
The University wanted to thank their Alumni for their continued support with something they would keep and display.
The marketing team at Trevecca decided that 3D Paper Graphics’ StandOut™ would not only make interesting table displays but would be a nice event giveaway. 3D Paper Graphics provided a template and the University’s art department designed their custom StandOut™, prominently displaying Waggoner Library, the University sign and logo.
Trevor Lubiens, Marketing Coordinator commented,
“The standouts were a hit! We placed them behind the plates at our Alumni luncheon with the thought that people would take them home. To our dismay, people started leaving them on the tables – thinking that they were too nice to be a gift and for display only. Needless to say, after the announcement of “gift”, all the StandOuts™ were off the tables! I really appreciate the cooperation and the dependability from you guys. Thanks again!”
Trevecca Nazarene University located in Nashville Tennessee is a Christian-centered university offering bachelor’s and master’s level programs. www.trevecca.edu.
The challenge at Sonoma State University NASA Education & Public Outreach is to find ways to make learning fun. SSU E/PO has looked to 3D Paper Graphics to design and produce dimensional educational keepsakes for two NASA mission events.
SSU E/PO contacted 3D Paper Graphics to produce a three-dimensional keepsake to commemorate the launch of the Gamma-ray Large Area Space Telescope (GLAST) satellite launch at the Cape Canaveral Air Force Station in June 2008. Art and copy were created by the SSU E/PO to 3D Paper Graphics’ patented design template. The unique GLAST “3D Ovals” were included in the gift bags distributed to each of the attendees. The few samples remaining after the event quickly disappeared as people wanted extras to give to friends who could not come to the launch.
A year later, SSU E/PO contracted with 3D Paper Graphics again to produce another dimensional hand-out, this time for a kick-off conference for new mission, NuSTAR. 3D Paper Graphics’ SlideShow™ telescoping folder was perfect for this satellite, because the design simulates what will happen after the actual launch. In 2012, the NuSTAR satellite will be launched in a compact form, with a deployable mast that will extend the telescope once in space. On the reverse side of the SlideShow™ , educational information about the NuSTAR mission, and its scientific targets were featured. This piece was very well received.
Sonoma State University Education & Public Outreach has a large and dedicated relationship with NASA, involving several major projects. SSU NASA E/PO develops formal educational materials for the classroom and trains both pre-service and in-service teachers. They also work on informal education, to ensure that all people; students, parents, teachers and the public have access to the knowledge and excitement generated by NASA science. For more information on SSU NASA E/PO visit http://epo.sonoma.edu.
According to the US Census, in the year 2005, individuals aged 65 and older comprised 13% of the US Population. As the population continues to age, this number is projected to balloon to 20% by the year 2030. Seniors and their families will be looking for a simple, trusted resource to answer their questions on options, costs and even vocabulary relating to future care. For over 100 years Presbyterian Homes has provided quality residential communities, health care programs and services for older adults. It was only natural that they answer that need with the launch of a new website, www.SeniorCareAnswerTeam.org. The challenge was how they would drive traffic to the site.
In addition to families and seniors themselves, Presbyterian Homes recognized that a key audience was professionals such as social workers, nurses, discharge planners and physician office staffers. To reach the referral community last holiday season, Presbyterian Homes purchased their Business Holiday Greeting Cards from 3D Paper Greetings.
The reaction to these magical dimensional snowflake greeting cards was quite positive; Presbyterian Homes’ outreach professionals were still seeing the snow globes displayed on desks and countertops many months after the holiday season. So when Presbyterian Homes began planning the launch of their new website, they knew that a dimensional design was just the marketing tool they needed to grab the attention of this key group again.
After reviewing 3D Paper Graphics’ array of dimensional design ideas, Presbyterian Homes’ marketing manager, Theresa Paulin, kept coming back to the ShowStopper™ Globes. Because the audience is 90% women, she wanted to create a piece that would surprise and delight the audience. In addition, she hoped to motivate them to check out the website, while providing an item beautiful enough for display as a constant reminder to those referring professionals and their patients.
Theresa Paulin explains,
“3D Paper Graphics worked with us to create the artwork in a truly collaborative way. Inside the Globe they designed a beautiful, bright bouquet of spring daisies. They incorporated our tag line ‘Discover • Share • Enrich’ into the piece, and of course, introduced the new website address. We were thrilled with the final result.”
The nature of the referral relationship for assisted living apartments and nursing care makes it difficult to quantify campaign results, since the professionals interact with clients in both work and personal settings. Also, those referring to nursing care and rehabilitation services work on a fast timeline: their clients need assistance or nursing care TODAY, making it difficult to source leads. But word of mouth is positive, and our outreach experts again report seeing the Globes on client desks.
Headquartered in Evanston, Illinois, with locations throughout Chicago and its suburbs, Presbyterian Homes is a not-for-profit, non-sectarian organization with a national reputation for creating extraordinary communities for older adults for more than 100 years. Their communities are built on an unending commitment to quality of life and exceeding expectations – with senior communities alive with people, intellectual awareness, and enduring friendships. For more information on Presbyterian Homes visit www.PresbyterianHomes.org.